Photo taken by Anna Goncharova

WEAR YOUR ROOTS

Designed for those who navigate the daily hustle but live for the dirt trails. blending street style with a rugged, outdoor-ready edge.



Shop now

Featured products

Nevada Day Ichthyosaur Limited Edition Custom Snapback (Pre-Order)

Nevada Day Ichthyosaur Limited Edition Custom Snapback (Pre-Order)

Nevada Day Ichthyosaur Limited Edition Custom Snapback (Pre-Order)
$34.99
Rooted Nevada Sunset Custom Limited Edition Snapback

Rooted Nevada Sunset Custom Limited Edition Snapback

Rooted Nevada Sunset Custom Limited Edition Snapback
$34.99
Nevada Desert Tortoise Graphic Hoodie - Soft Unisex Fleece Pullover

Nevada Desert Tortoise Graphic Hoodie - Soft Unisex Fleece Pullover

Nevada Desert Tortoise Graphic Hoodie - Soft Unisex Fleece Pullover
$49.99
Nevada Bluebird Graphic Tee - Soft Cotton Relaxed Fit

Nevada Bluebird Graphic Tee - Soft Cotton Relaxed Fit

Nevada Bluebird Graphic Tee - Soft Cotton Relaxed Fit
$29.99
Nevada Women's Desert Tortoise Cropped Graphic Hoodie - Fleece Lined, Raw Hem

Nevada Women's Desert Tortoise Cropped Graphic Hoodie - Fleece Lined, Raw Hem

Nevada Women's Desert Tortoise Cropped Graphic Hoodie - Fleece Lined, Raw Hem
$49.99

We outfit desert rats and mountain misfits with gear built around Nevada's soul — from the Pinyon pine to the Bighorn Sheep, wear the state you love.

Our shop

Discover apparel so authentically Nevada, it's already covered in dust. We make gear for people who think 'adventure' means ignoring weather warnings — sustainably, of course.

Learn more

Small batch fully custom designs for the true collector.

Learn more